How to Write Clickable Headlines to Engage

Chartbeat released a mind-blowing analytic on headline effectiveness. Only 38% inspire quality clicks. Quality clicks mean 15 or more seconds of engagement with the content.

Whether you spend hours or days with strategy, content development and writing, the intent is targeted audience engagement; preferably the right targeted audience engagement. Maybe you want to increase blog commentary 25%; convert 10 white paper downloads to sales leads; or score 3 new business accounts from a webinar. Use headline best-practices, to increase quality clicks by 71%

Effective Headlines that Boost Quality Connections

A Chartbeat analysis of 95,255 headline tests and 235,494 individual headlines found linguistic traits that help headlines inspire quality reader connections.

Download findings on what language really engages readers.

Mix It Up Right for the Best Qualified Results

Co-Schedule says the right mix of power, emotional, common and uncommon words increase traffic, shares and search results. Quality audience engagement translates into more qualified opportunities for targeted prospect, lead, and sales conversions.

Read Co-Schedule’s, how-to-write-headlines-that-drive-traffic-shares-search-results.

 

Time for Transformation

February, 2016, Spring Hill, TN . Within a month nature will transform this wintertime, unobstructed view to one of springtime vibrancy. Life transforms to test, empower, and influence .

Thanks for visiting, kateschannel. I created it in 2011 to share thoughts and scenes from parenting and living in Metro Detroit. Today, I am transforming it to provide

  • Copywriting, content development and marketing successes with global, corporate, small business, K-12, local government, non-profit and media organizations
  • Peer writers and marketing communication pros a virtual community to discuss content strategy, development, management and measurement.

As kateschannel evolves, you can expect access to my portfolio, blog posts, curated material, book reviews, life replays and trending thoughts. An archive of previously published content is available. Please feel free to check it out.