How to Write Clickable Headlines to Engage

Chartbeat released a mind-blowing analytic on headline effectiveness. Only 38% inspire quality clicks. Quality clicks mean 15 or more seconds of engagement with the content.

Whether you spend hours or days with strategy, content development and writing, the intent is targeted audience engagement; preferably the right targeted audience engagement. Maybe you want to increase blog commentary 25%; convert 10 white paper downloads to sales leads; or score 3 new business accounts from a webinar. Use headline best-practices, to increase quality clicks by 71%

Effective Headlines that Boost Quality Connections

A Chartbeat analysis of 95,255 headline tests and 235,494 individual headlines found linguistic traits that help headlines inspire quality reader connections.

Download findings on what language really engages readers.

Mix It Up Right for the Best Qualified Results

Co-Schedule says the right mix of power, emotional, common and uncommon words increase traffic, shares and search results. Quality audience engagement translates into more qualified opportunities for targeted prospect, lead, and sales conversions.

Read Co-Schedule’s, how-to-write-headlines-that-drive-traffic-shares-search-results.

 

Inspiration: Light My Fire

Ideas, words, sentences, action and imagery all come from a mix of sources. Whether I am creating for professional or personal accomplishment, influences inside my head connect with what I see, hear, read, watch, feel and experience.

What about you? As you may conclude — from the title of my post — music is a key motivator; especially today. Credit goes to the Doors and other artists who push me to take a few extra steps to imagine, dream, write, run, and dance.

Music inspires me because of the connection it can make with so many different people. Upon dropping my son at school this afternoon, I was listening to Journey, one of my all-time faves. Don’t Stop Believin’ and Wheel in the Sky transported me to summer memories. Instead of seeing a bleak, rainy winter scape, I saw blues mixing with greens, yellows, and reds. All of a sudden, I could see myself sailing the Great Lakes  with my dad, sister and mom in the late ’70s.

Where does music take you?

Thoughts About People and Connections

Impress upon me your image, your words, your intelligence, your sense of humor, your touch, your lips, your love.

I believe people come into our lives for a purpose. Sometimes that purpose is for a lifetime, a single-serving encounter, or a mere flash to our senses.

On Saturday, after completing a Zumba workout at my local dance studio, a classmate and I decided to cool off with a two-mile walk on the Clinton-Macomb trail. Access to the trail, was just across the street from the dance studio.

As we walked, the two of us conversed about children, parents, death, illness, coping with adversity, prayer, pets and cleaning out household clutter. Anyone listening would have thought we had known each other for decades. Despite our brief acquaintance, all conversations touched on such a deep level. I made myself stop and really listen to the significance of the words being exchanged.

With some people, it takes a lifetime to truly understand their connection with us. With others, it takes an addiction to Zumba and a two-mile cool-off.