Chartbeat released a mind-blowing analytic on headline effectiveness. Only 38% inspire quality clicks. Quality clicks mean 15 or more seconds of engagement with the content.
Whether you spend hours or days with strategy, content development and writing, the intent is targeted audience engagement; preferably the right targeted audience engagement. Maybe you want to increase blog commentary 25%; convert 10 white paper downloads to sales leads; or score 3 new business accounts from a webinar. Use headline best-practices, to increase quality clicks by 71%
Effective Headlines that Boost Quality Connections
A Chartbeat analysis of 95,255 headline tests and 235,494 individual headlines found linguistic traits that help headlines inspire quality reader connections.
Co-Schedule says the right mix of power, emotional, common and uncommon words increase traffic, shares and search results. Quality audience engagement translates into more qualified opportunities for targeted prospect, lead, and sales conversions.
Thanks for visiting, kateschannel. I created it in 2011 to share thoughts and scenes from parenting and living in Metro Detroit. Today, I am transforming it to provide
Copywriting, content development and marketing successes with global, corporate, small business, K-12, local government, non-profit and media organizations
Peer writers and marketing communication pros a virtual community to discuss content strategy, development, management and measurement.
As kateschannel evolves, you can expect access to my portfolio, blog posts, curated material, book reviews, life replays and trending thoughts. An archive of previously published content is available. Please feel free to check it out.
I searched the world over for missing Entry #5. It was here — at the tips of my fingers — Monday, September 16. But, then it slipped through my grasp. As I went through the week, I looked. But, prepping kids for school, household responsibilities, social time with girlfriends, and after-school commitments compromised my focus. Today — Monday, September 23 — will be different.
Do you know moments like this? It’s been months since writing a blog post. Writing a random thought or word about life is due. Heck. But, since it’s been so long; writing this post is almost awkward. It’s a similar feeling I have when finally making the decision to get in touch with a close family member or friend I have put off calling.
So, instead of discussing my multitude of excuses for not writing; I am just going to say hello and move forward. In the coming days and weeks, I plan on changing things up at kateschannel. Life changes; and so it is time for my blog to do so as well.
I hope all of you have been well; and that you’re preparing for a summer of hot fun in the sunshine. Take care.
For two weeks I have battled a case of winter snark. Despite an appearance of happiness, peace and goodwill my inner voice continues to have more snark as the winter days linger on. Last night, the snark would not shut up. I was trying to fall asleep. It kept listing one complaint after another. Finally, I demanded silence.
While I am not anywhere close to being snark-free, I stopped living in denial last night. I admitted to having winter snark and signed myself up for a self-imposed, five-step recovery program.
1. Listen to my favorite music when and wherever possible. Blink 182, Foo Fighters, Korn, Rob Zombie and Journey are among the artists who help take me to happier places.
2. Girlfriend time puts winter snark in its place: out in the cold where it belongs. Without fuel, the snark does not have energy to thrive.
3. Exercise is my number-one defense against any kind of snark: winter, cleaning, marital, parenting, alcohol shortage, etc. Fitness is a natural outlet for all negativity to escape. Too bad this doesn’t work while I’m driving. Sign language isn’t enough.
4. Writing is my second line of defense. Again, it is another method I use to relieve stress. Once I write it, it’s no longer a burden. I may still need to resolve a problem. But, I no longer feel it clouding my thoughts. Somehow, I achieve clarity on the direction I should take.
5. Attack action item list, which is always growing. After crossing items off, I felt accomplishment, not dread from excuses for not “doing.”
Time is never time at all You can never ever leave without leaving a piece of youth And our lives are forever changed We will never be the same The more you change the less you feel Believe, believe in me, believe That life can change, that you’re not stuck in vain We’re not the same, we’re different tonight Tonight, so bright Tonight
Purple Haze was in my brain, lately things don’t seem the same, actin’ funny but I don’t know why ‘scuse me while I kiss the sky.
— Jimi Hendrix
I don’t know about you. But, for me, summer just wouldn’t sound the same without listening to legendary guitar riffs from Jimi Hendrix. His lyrics and melodies always make it easier to wait for some delicious ribs to smoke up all hot and tasty on the grill.
Enjoy your time soaking up the sunshine with family and friends as the U.S.A approaches its celebration of independence on July 4. Temps. north of the “D” are approaching 100 this weekend, which calls for plenty of Hendrix tunes, ice-cold Bell’s Oberon and something cool to splash in.
Since Mama’s Empty Nest takes the top slot with her Wordless Wednesday posts, I figured I would take a stab at a One-Word Wednesday series. Jamie Taylor, a long-time college friend and extraordinary photojournalist inspired the idea on Facebook this morning. He challenged all of his peeps to describe their Wednesday is just one word. So, here is mine … chaotic.
You have to believe we are magic Nothin’ can stand in our way You have to believe we are magic Don’t let your aim ever stray And if all your hopes survive Your destiny will arrive I’ll bring all your dreams alive For you
Perhaps re-connections with school mates through social media sites such as Facebook and Pinterest stir up all these feelings of nostalgia. But, it was a decadent performance complete with leg warmers, flashy colors, superb roller disco moves and replays of hits from Olivia Newton John (one of my fave’s from that era).
I recommend booking a date with your partner or girlfriends for a trip down memory lane with this very talented cast. It’s surreal to look back at the years growing up during the ’80s. What great memories and good times.
Can’t help myself. I’m singing this in my head as I type. So, it’s the only cure I know …
A million lights are dancing And you’re here with me Eternally
Xanadu Xanadu (now we are here) In Xanadu Xanadu Xanadu (now we are here) in Xanadu
Xanadu your neon lights will shine For you Xanadu.